Position title
Senior SEO Specialist
Description
Company Name : Nexera Design Group.
Position : Content Strategist
Location : Islamabad. Pakistan.
Job Type : Full Time (Onsite)
We are looking for an experienced SEO Specialist to join our growing team and drive online visibility across digital platforms. As an SEO Specialist at Nexera Group, you will develop, implement, and manage SEO strategies that drive organic growth, improve search engine rankings, and enhance our online presence.
The role requires a blend of SEO expertise, content optimization, and analytics to ensure our services are highly visible to the right audiences.
Responsibilities
- Develop and execute comprehensive SEO strategies aligned with business goals.
- Identify high-performing keywords and optimization opportunities.
- Stay updated on the market trends and competitors marketing moves.
- Optimize website structure, metadata, headings, and URL structures.
- Collaborate with content creators for captivating and search-friendly copies.
- Conduct technical SEO audits to identify site performance, crawlability, and mobile optimization issues.
- Work with the design/development team to improve site speed, security, overall user experience, and conversion rate.
- Implement structured data and rich snippets for improved search visibility.
- Develop and manage link-building strategies to enhance domain authority.
- Monitor and manage the companys backlink profile, eliminating harmful links.
- Foster relationships with industry influencers for guest posting, content partnerships, and brand mentions.
- Optimize the companys presence on GMB and manage local SEO efforts.
- Track, analyze, and report on SEO performance using standard tools and regularly update the management on traffic, rankings, and conversions.
- Stay updated on the latest SEO trends and algorithm changes.
- Coach content, design and dev teams on the SEO best practices.
Qualifications
- Bachelors degree in marketing, Communications, IT, or a related field.
- 3+ years of proven SEO experience, preferably in B2B services industries.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, etc.
- Strong knowledge of on-page, off-page, and technical SEO.
- Experience with CMS platforms and familiarity with HTML/CSS.
- Familiarity with local SEO tactics and managing Google My Business profiles.
- Strong analytical skills and the ability to interpret data into actionable insights.
- Excellent communication skills to work effectively with cross-functional teams.
Preferred Skills
- Knowledge of conversion rate optimization (CRO) and how SEO aligns with overall marketing goals.
- Experience with SEO automation tools
- Basic understanding of BIM and MEP industries or interest in learning technical aspects of the business.
- Familiarity with paid search (PPC) strategies to collaborate on broader efforts.
- Experience with SEO for international audiences and multiple languages is a plus.
Job Benefits
- Competitive salary and benefits
- Opportunity to work on a variety of exciting projects and make a real impact
- Collaborative and supportive work environment
- Professional development opportunities
Employment Type
Full-time
Job Location
Islamabad, Pakistan
Date posted
September 21, 2024
Valid through
October 21, 2024
